Posted on 4 Apr By Visionarism

“Home of the Trucker” collection by New Era.


Cementing itself as the ‘Home of the Trucker’, New Era’s latest summer campaign celebrates the rebirth of a timeless headwear silhouette through the release of 12 unique styles.

New Era has teamed up with Visionarism to create a lifestyle editorial featuring some of the collection pieces, showing the details and colors used.

We took the urban and clean infrastructure of inner city London and created a selection of looks that show how the caps can be styled with your outfits.

The trucker is wearable for all occasions. As at home on the beach as it is on the street, this adjustable and easy-wearing style comes complete with a laid-back look and feel that works in environments around the world.


The collection will be available at and in stores from 4th April 2018. Prices start at £18.



Creative direction / Styling / Photography by @Visionarism.