Posted on 22 Feb By Visionarism

Nike Air Lab, London.

This year’s annual Air Max Day celebration will be special, as it will mark the 30th anniversary of the first Air Max released in 1987. For that occasion, the Swoosh has a lot planned for March, leading up to Air Max Day on the 26th.

Visionarism recently visited the Nike Air Lab, located in the heart of Soho during London Fashion Week. On display were some of the most iconic Air Max’s, as well as the upcoming March releases. We managed to get a preview of the Air Max 1 OGs (with the shape that many sneakers enthusiasts have been waiting for), Air Max 97 Lux, “3.26” Air Max 1 Ultra, Air Max 90 Flyknit, Air Max Tuned Ultra, Air Max 1 “Atmos”, Air Max 1 “Master”, and the highly anticipated VaporMax.

With its own room and installation, the VaporMax was stealing the show. Set to drop on March 26th, the “Pure Platinum” colourway shows the perfect combination between the Air Max legacy and Nike’s continuous innovations. Scroll down to check out the full photo recap…


Special thanks to @footlockereu.

All images by @Visionarism.