Posted on 26 Jan By Visionarism
Breaking streetstyle stereotypes, Global sports brand PUMA partners with contemporary Chinese label, SANKUANZ for a utilitarian-influenced Spring-Summer’ 19 collection. The emerging fashion label helmed by LVMH Prize Semi-Finalist Shangguan Zhe has been making waves in international fashion week circuits for his unique spin of uniform dressing.
Pairing fragments of contemporary art with vintage sportswear and sleek uniforms, Shangguan Zhe reinterprets streetwear with a rebellious voice. Going with the theme ‘Kill the Wall’, his designs are symbolically charged, conjuring up images which encapsulate subcultures. An eclectic mix of new and traditional patterns, the collection features un-conventional prints and bright logo typefaces to create a bold and neutral collection.
The capsule collection of footwear and apparel highlights custom editions of silhouettes such as the Cali, Cell Endura, and RS-X. Featuring neutral earthy mixed with flashes of vibrant green neon pops, these sneakers sport over-exaggerated soles for a tougher look.
Blending functionality with a modern flair, the apparel incorporates a combination of football jacquards mixed with techno-inspired logo fonts. Playing with retro futurism, a clash of green and purple colours underline a combination of vintage and tech materials. The range also includes crews, tees and accessories with chunky trims for a modern look.
The PUMA x SANKUANZ collection will be available on PUMA.com and END from February 2nd.
Scroll down to check out the editorial Visionarism has created, with a concept based on “Outer Harmony” and “Inner Peace”…
All images by @Visionarism.
