Posted on 8 Sep By Visionarism

Nike Studio Paris, with James Dawe

To celebrate the launch of the Nike Tech Pack Dynamic reveal collection, Air Max 1 Ultra Flyknit and Roshe Run 2, Nike Sportswear opened the Nike Studio’s doors in Paris to Visionarism.

The Nike Studio is a physical space located in the heart of the French capital city that is home to a series of innovative creative sessions led by digital artists and stylists. The focus of the session was be to create content that explores new technologies and applications that allow movement to be captured in interesting, visually expressive ways.

We had a chance to sit down with James Dawe, a London born and based artist and commercial illustrator. His original take on diverse subjects can be relied upon to throw up the unexpected. His ability to explore various levels of consciousness in his work often results in dramatic imagery, helped by a few happy accidents along the way. Combined with our vision, James created patterns, meshes, manipulations and cut-aways that use a combination of digital and hand crafted techniques, to produces special visuals for Visionarism. Scroll down to check out his work with us and what went down behind the scenes.

Special thanks to:
JD Sports @jdsportsofficial
Nike @nike
James Dawe (

All images by @laguezz / @visionarism.