Lego London flagship opening.

The new UK Lego flagship store opens its doors today in Leicester Square, London.

Visionarism had the opportunity to visit the store one week before the opening to get a preview of what the store has to offer, alongside media and family & friends of the company. This new landmark store is the biggest Lego Brand Retail Store in the world, and is the 37^th Lego store in Europe. The store covers a vast 914 m² total area over two floors with impressive Lego models made for the city of London. Amongst many others, some of the giant models we saw were the Big Ben and Phone Booth, respectively made of 344,020 and 220,470 Lego bricks.

If you’re in town, make sure you go visit the store located at 50 Leicester Square, London WC2H.

 

All images by @Visionarism.