Posted on 29 Oct By Visionarism
At a time when we see more and more collaborations between brands, the challenge is to do things differently and surprise the consumer. That’s the challenge that Jannik Davidsen, co-founder and owner of Han Kjøbenhavn, had to face when Puma knocked at his door. Founded in 2008, Han Kjøbenhavn is a Danish clothing brand, which has always known how to distinguish itself from the other labels on the market, and its collaborative collection with Puma is staying true to this vision. Inspired by Han Kjøbenhavn’s founders lifestyle, upbringing, football and Copenhagen’s suburban architecture, the collection features both apparel and footwear. It includes perfectly executed re-worked footwear classics from the German sportswear giant, and a full range of apparel with colours and designs that are unique to the Danish label.
Visionarism flew out to Copenhagen for the launch event, where we had the opportunity to meet Jannik Davidsen, his entourage, and get an exclusive look at the entire collection. The Puma x Han Kjøbenhavn collection is available now at End Clothing.
Scroll down and take a look at a photo recap of our trip to Copenhagen…
All images by @Visionarism.