Posted on 21 Feb By Visionarism

Puma x MTV at VidCon.

Global sportswear giant PUMA and MTV today announced an exciting new partnership that celebrates the strong relationship between pop culture and sport fashion. Both industry game changers have come together to create special-editions of the RS-X sneakers that celebrates the extreme reinvention of music culture. This isn’t the first time the two have come together. In 2006, they released the PUMA YO MTV Raps range that saw classic PUMA silhouettes inspired by the 80s hip hop show.

“We are thrilled to again partner with a brand that has successfully reinvented itself,” said Adam Petrick, PUMA’s Global Director for Brand & Marketing. “Both brands, MTV and PUMA have a longstanding history of pushing culture forward. Together, we have reinvented our 80s icon RS into another extreme style which embodies the mix of music and fashion.”

Visionarism attended VidCon in London, the world’s largest festival for online video and community, to get a preview of the Puma x MTV footwear collection. Scroll down to see what went down…

The PUMA x MTV collection drops globally on, PUMA stores and retailers on March 14th, 2019.Follow @PUMASportstyle on Instagram for release information.


All images by @Visionarism.