Posted on 18 Apr By Visionarism
Last week, we were in Berlin, where PUMA introduced the all-new Running System (RS) range to global industry movers, press and local sneaker enthusiasts.
PUMA constantly looks back to their sports heritage to inspire future Sportstyle designs. This year marks the reboot of the Running System (RS) – the brand’s cushioning technology originated in the 80’s. Going back to zero, stripping the silhouette down to the basics then building it up with a modern aesthetic and technical materials. This ‘0’ is the starting point of the reinvention. Call it future meets retro.
Guests were taken along a unique experience, first through the RS archive showcasing the OG styles from the 80’s – RS-Computer, RS-100 and RS-1, followed by the central installation where all-new RS iterations are displayed – the RS-0, RS-350, RS-100 and the RS-Computer.
Displayed in colored glass room installations were the RS-0 Sound, RS-0 Optic and RS-0 Gaming – all new styles that represent the RS stories of reinvention focusing on the different cultural categories – Music, Photography and Gaming.
It was first time ever that PUMA unveiled their exciting new collaborations with SEGA, Polaroid, Roland and Ader Error. The RS-0 collaborative drops were on display within the pillars of reinvention rooms. PUMA have partnered with brands that push culture forward through innovation in design, style, technology, and more. Each telling their own story of reinvention. Scroll down to see the full photo recap of the event…
All images by @Visionarism.