Posted on 28 Jan By Visionarism

Adidas EQT launch event, London.

The last two years have been huge for Adidas with the Ultraboost and the NMDs. “La Marque aux Trois Bandes” has managed to reinvent itself with products that align with today’s lifestyle oriented consumerism. Back in 1991, Adidas had also surprised everyone with a performance range called Equipment, also known as EQT. History has shown that the EQT range has changed the brand and brought a new dimension to it. While continuously working on innovation such as the Futurecraft range, Adidas has decided to revisit its classic range from 1991 and bring a touch of lightness to it. Now featuring a signature “Turbo Red” instead of the well known “EQT Green”, the new EQT follows one statement: “Everything that is essential. Nothing that is not.”. The new collection drop was accompanied with a launch event in London, where a few actors of the community gathered for a live talk about the history of Adidas and the Equipment range, innovation, design and the impact of social media. The panel was formed by Gary Aspden (Adidas, @gary.aspden), Alex Williams (Basement, @alex.ropes), and Gary Warnett (writer, @gwarizm), hosted by Alex Powis. The VIP guests were then taken to 180 The Strand, where Pusha T, one of Adidas’ main ambassadors, performed on stage. If you missed it, scroll down to get a photo recap of the night…

The new Adidas EQT collection is now available at

Special thanks to JD Sports (@jdsportsofficial).

All images by @Visionarism.